Bloggers are trusted influencers and their readers often utilize services and make purchases based on what bloggers recommend. In the article, publicist Jenni Izzo gives five guidelines for engaging bloggers for your special event. We agree and add some thoughts:
1. Think Local
It makes the most sense to consider where your event takes place, who the guests will be, and if the event impacts a specific location. Bloggers have reach beyond the local, but are often very interested in promoting local companies and events and can help drive attendance and interest in your event.
According to the article, there are no more than 152 million blogs on the internet. Targeting the right bloggers who have similar interests and values as your company is essential. Be sure that your event is something that aligns with the kinds of content the blogger posts before engaging them to help promote your event.
3. Read multiple posts
Get a real feel for the blogger's personality, interests, values, and voice by reading through their posts and any other pages on their website like the 'About Me' page. Check their category/tag list to see if any of the tags lists include content that syncs well with what your event is about. Just as you would with a member of the traditional media, be sure to spell the blogger's name correctly, include the right name of the blog, and craft your email specifically to that person. Create a connection and the blogger will be more willing to engage with you.
4. Clearly define the offer and expectations
Once you have narrowed down which bloggers you'd like to work with, spell out exactly what you're hoping for and what you can offer in return. Can you provide tickets for a giveaway? Is there a VIP section the blogger can gain access to? Blogging is time-consuming, so understanding their time has value goes a long way. Determine your goal and in what way you hope the blogger can help. If you have a timeline, discuss that as well; many bloggers plan their content in advance.
5. Share the love
As the blogger publishes posts about your event, be sure to share it on all your social media platforms by liking, sharing, retweeting, or reposting. This gives the blogger additional exposure to a like-minded audience and builds good will.
Bloggers are an excellent resource for generating buzz and boosting ticket sales and attendance. Get to know them and their audience and it can be a beneficial tool for your business.