Earlier this month we had the pleasure of producing an event for Agrana Fruit US, Inc. to celebrate the opening of their new fruit preparation plant in Lysander, NY. This, the company’s fourth plant, is the first in New York State and a ribbon-cutting ceremony was held to formally open the facility. The plant manufactures fruit preparations from fresh fruit such as strawberries, blueberries, or peaches to be used in fruit yogurt, bakery items, and ice cream. The company has brought 60 jobs to the area and hopes to double that in the next three years.
To design this event, we used Agrana’s brand colors of a cheerful berry red, bright blue and white. We kept the look open and fresh and evoked the idea of a farm or orchard with a large wood table and fruit baskets as part of the decor around the tent and in table centerpieces. We worked with Karen’s Catering to customize a buffet lunch incorporating fresh fruit, yogurt, and local favorites to welcome the company to the area: Fruit bruschetta on toasted wheat baguette, Lively Run goat cheese, watermelon, and arugula salad, chicken spiedies, and Dinosaur Bar-B-Que were all on the menu.
Here are some highlights from the event: (slideshow below)
Photos: James Peluso
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