Whether you're trying to soothe, excite, or appear trustworthy, how people perceive color is a big part of eliciting those emotions. In a recent BizBash article, color expert Kate Smith said, “Whether we realize it or not, color affects us and our decision-making.” If you're trying to send a message that you or your product are natural or eco-friendly, for example, you would likely incorporate shades of green; if you wanted to come across as a bit edgy, perhaps you would select black and white and a bold accent color.
It probably goes without saying that color is a major foundation of the look and feel of an event. In addition to selecting or recommending linen colors, which is a primary way of bringing color into your event design, we often take advantage of colored lighting to enhance a space.
Of course you aren't only limited to your company's colors when hosting an event, but it's a good idea to have them represented in some way for continuity and brand recognition. The BizBash article closes with some good advice: "Smith advises being clear about your event’s message and using color to support it, just like every other element. 'When you’re creating an event, the purpose is more than just looking good,' Smith says. 'It’s creating something that you want to be memorable, and the color will help cement the message in guests’ minds.'”
While we can handle any color concerns you may have about your event, here are a few tips to keep in mind.